Chart: The Usability of Navigation

Does anyone navigate anymore, or is it all about search? When you use Google, you enter a key word or phrase and then navigate to a site. To some extent, we allow Google to “navigate” for us by filtering results, but in terms of task flow it’s still part of our navigation process, and SEO studies…



Chart: Integrated Content Strategy Venn

Integrated Content Strategy = the confluence of business objectives (what your business wants to achieve), supported technology (the systems your business owns or can afford to own), and social/community objectives (what your customers or clients want).



Chart: Usability Issues for Print and Online Content

PRINT ONLINE USABILITY ISSUES Physical accessibility – readers must possess a copy of publication or visit a place where they can access a hard copy of it Virtual accessibility – anyone with access to the Web can locate information online, anywhere they can access the Web through a network or wireless access point Many print…




Designs are a Font for Your Language

We all know that when we use all caps, OUR WORDS SHRIEK. And when we use a script-style font, or even just italics, there is a sense of intimacy, personality and even romance. Serif fonts say art and culture, while sans-serif fonts say business and technology. What fonts do you really like? Hate? Whole websites…



The 10 Commandments of Contentology

Print content is structurally and functionally different from online content.  Understand the differences when you write for Web sites. Print is formally written and passively read. It is linear, narrative, dated and presents a continuous view. Online content is informally written, chunked out, non-linear, interactive, dynamic and current. One involves reading paper, the other involves…